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Blackberry App World Now Available In Vietnam

29 August 2011
Company: Blackberry

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Ho Chi Minh City, Vietnam - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that BlackBerry App World™, the official app store for BlackBerry® smartphones, is now available to customers in Vietnam. With today’s announcement, customers in Vietnam can now easily discover, download, manage, and enjoy a wide range of mobile applications available for their BlackBerry smartphones.

BlackBerry smartphone users around the world download more than 3 million apps per day from BlackBerry App World and there are over 35,000 BlackBerry apps available today. RIM actively works to support developers in order to provide apps that leverage the many advantages of the BlackBerry platform and deliver best-in-class mobile experiences.

“BlackBerry App World makes it very easy for customers to discover and download applications for their BlackBerry smartphone,” said Gregory Wade, Regional Managing Director, East Asia, RIM. “We are very pleased to offer this enhanced experience to our customers in Vietnam.”

BlackBerry App World is available for all BlackBerry smartphones with a trackball, trackpad or touch screen running BlackBerry® OS (device software) 4.5 or higher. Customers can download BlackBerry App World through their computer or directly from their smartphone by visiting or BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks and will automatically present users with the relevant catalog of applications available for their specific BlackBerry smartphone model.

Some Key Features of BlackBerry App World:

Easy Application Discovery:

Featured Items Carousel: BlackBerry App World showcases a changing selection of featured apps on its front page for easy discovery.

Top 25 Lists: A variety of top 25 lists are easily found for the top themes, newest apps, updated apps and more.

Categories: BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.

QR Barcode Scanning: Users can scan a QR code associated with an app. BlackBerry App World will quickly find the related app and automatically open the app's details and download screen.

Reviews: Apps can be reviewed by users and those reviews are reflected in star ratings. Users can read reviews, see screenshots and read a description of each app before they download it.

Share and Recommend: BlackBerry App World users can recommend apps to other people through email, PIN, SMS, BBM™ (BlackBerry® Messenger) and select social networks.

Simple Application Management:

BlackBerry ID: BlackBerry ID facilitates payment options, including credit card and PayPal, and allows customers to conveniently transfer their personal library of apps when they switch to a new BlackBerry smartphone.

Application Storage: BlackBerry App World includes a folder called My World, which keeps track of apps that the user has downloaded. It is a personal storage space that allows users to manage activities like uninstalling and re-installing apps.

Update Notifications: Users can be notified of updates to apps they’ve downloaded from BlackBerry App World.

BlackBerry App World Desktop Storefront: Users can also browse, download, buy and manage apps from their desktop computer.

Popular BlackBerry App World applications available in Vietnam include BlackBerry Messenger (BBM), BlackBerry® Protect, Yahoo!® Messenger for BlackBerry® Smartphones, Bloomberg Mobile, WorldMate; fun games such as Bubble Birds and Ka-Glom; and local applications such as DDInfo, DDict, and Option+.



For more information contact:



Blackberry App World, Blackberry, Research in Motion, RIM, My World, BBM, Blackberry Messanger,

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